As an IPv6 first Data Center, we are looking at IPv6 from a
technological and marketing perspective. In this talk I will show our
findings in how users reacted towards IPv6 (only) offers, which
challenges we encountered on this path and which strategies aid in
building and selling IPv6 only services. IPv6 adoption is often compared
to the chicken or the egg problem. At the end of the talk I will present
you with 2 (strongly biased) solutions to it.